NotFair (SEO and Ads Claude Skills)
Open-source Claude Code plugin (3,021 stars) for Google Search Console, Google Ads, Meta Ads, SEO, and GEO audits, with approval-gated writes, MCP-backed account access, and a companion web app at notfair.co.
NotFair (formerly Toprank) gives agents direct access to marketing data: traffic analysis, wasted ad spend, creative fatigue, and SEO fixes (meta tags, headings, structured data when repo access exists). CLI skills and browser UI share the same engine. The saved bookmark image still showed /toprank:ads-audit; current source renamed the plugin and slash-prefix to /notfair:* in 0.24.0, so old screenshots should be treated as rename-era evidence, not current invocation syntax. Source: github.com/nowork-studio/NotFair, 2026-06-30
Install
/plugin marketplace add nowork-studio/notfair
/plugin install notfair@nowork-studio
Skills surface as /notfair:* commands (e.g. google-ads-audit, seo-analysis). Google Ads and Meta Ads MCP connect via browser OAuth to notfair.co; tokens stored in OS keychain. Source: github.com/nowork-studio/NotFair, 2026-06-01
Current skill surface
The Claude plugin manifest at 0.25.6 exposes Google Ads, Meta Ads, SEO, GEO, and upgrade skills: google-ads/manage, google-ads/audit, google-ads/copy, google-ads/landing, meta-ads/manage, meta-ads/audit, seo/seo-analysis, seo/content-writer, seo/content-planner, seo/keyword-research, seo/meta-tags-optimizer, seo/schema-markup-generator, seo/setup-cms, seo/seo-page, seo/broken-link-checker, seo/geo-optimizer, notfair-upgrade-skill, and gemini. The hosted MCP endpoints now include Google Ads, Meta Ads, and Google Search Console; 0.25.6 specifically wired the Search Console server into .mcp.json. Source: .claude-plugin/plugin.json; CHANGELOG.md, 2026-06-30
Version snapshot
| Field | Snapshot |
|---|---|
| Plugin | .claude-plugin/plugin.json version 0.25.6; repo VERSION = 0.25.6. |
| Latest tagged release | No public GitHub releases or tags; use VERSION, plugin manifest, and default-branch commit instead. |
| GitHub | nowork-studio/NotFair, 3,021 stars, default branch main, HEAD 346ce27dce90840fc143596ad7646c827a7af4c0, pushed 2026-06-24. |
| Companion CLI | notfair-cmo package in repo is 0.7.1, Node >=20; intentionally separate release cadence from the Claude plugin. |
| Adoption status | Reference/plugin candidate. Do not install into Kevin's default stack until the relevant marketing account, write-permission boundary, and OAuth storage model are confirmed. |
vs GEO-SEO-Claude
| Tool | Focus |
|---|---|
| GEO-SEO-Claude | GEO for AI search citability (ChatGPT, Perplexity, etc.) |
| NotFair | Live Google/Meta ad accounts + Search Console; operational SEO and paid media |
Both address AI-era discovery; NotFair is execution-oriented (pause keywords, add negatives) while Security and Review Skills skill covers audit methodology. Source: compiled from README comparison, 2026-06-01
Signal
Tom Dörr bookmark: 385 likes, 653 bookmarks (2026-04-11). Source: X/@tom_doerr, 2026-04-11
Timeline
- 2026-06-01 | Dedicated wiki page from enriched bookmark
2042994619982471371. Source: compiled from enrichment, 2026-06-01 - 2026-06-30 | Deep artifact review refreshed NotFair from the saved
/toprank:*screenshot and current source: plugin renamed to/notfair:*, version0.25.6, Search Console MCP wired in, 3,021 GitHub stars, andnotfair-cmoat0.7.1. Source: X bookmark artifact2042994619982471371; GitHubnowork-studio/NotFair, 2026-06-30